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Product & UI Designer
Designing products, brands and campaigns.
Sixteen years across product, branding and campaign work — the last four designing an e-learning platform. These days, I’m mostly focused on product design: making complex flows feel clear, crafting thoughtful screens, and building the systems behind them.
38 projects16 years
What I do
Product
Interfaces and the flows under them — from a single screen to a full product surface. I start from the user’s task and build outward from there.
Design systems
The system under the product — tokens, components and patterns specified once and reused everywhere, so the product stays consistent as it grows.
Brand & campaigns
Twelve years of identity, campaign and film work — Samsung, IKEA, Nivea, Tetra Pak, Leroy Merlin, McDonald’s, Teka and Electrão.
Selected work
01·Product · Design System · Web Build · Identities
Learninghubz
A 10-person e-learning platform serving 30+ client organisations. Did the product UI and the design system, and ran the brand side too — social graphics, video editing, motion graphics, campaign direction and stand design.
- Year
- 2022 – 2026
- Type
- Product · Design System · Web Build · Identities
02·UI Design
Laurel
Laurel curates and promotes Portuguese luxury and craft brands internationally — heritage manufacturing repositioned as contemporary excellence. Designed the website UI.
- Year
- 2022
- Type
- UI Design
03·UI Design, Identities & eCommerce Development
ci4DJ & store4DJ
Power to the Roots. A DJ brand with two faces — identity creation, an editorial site and an online store — running on one component set. Designed both interfaces and developed the store on OpenCart.
- Year
- 2019
- Type
- UI Design, Identities & eCommerce Development
04·UI Design
Viúva Lamego
A tile house making tiles by hand in Lisbon since 1849. Catalogue and product pages. Designed the website UI.
- Year
- 2021
- Type
- UI Design
Outside the interface
I also make abstract and surreal images, and have done for about as long as I have designed interfaces. Forty-nine still pieces and fifteen moving ones.
